About the new Ford Ranger firsthand
2012 Ford Ranger |
When at the end of September, a friend told me that he had received an invitation to test the new Ford Ranger in South Africa (where the model is produced for the European market), I envied him. I called immediately in Moto-Phoe to see if the accident had not received an invitation for representatives from other countries. "The first test is intended solely for journalists of the biggest markets pickups" was discouraging answer.
A little more about the Ford Ranger
In fact, let my story for Ford Ranger starts precisely with Craig Metros - the main "culprit" for the creation of a new model. He was born in Detroit 48 years ago and began to deal with car design even 10 years old when handedly "made" first type of models Matchbox. Metros head of design department at Ford's automotive capital of the world for many years, but after completing his latest project with the creation of the U.S. F-150 pickup truck, decided to take his hat and moved to Melbourne, Australia.
2012 Ford Ranger |
Surfer by nature and practice Metros is bold in his predictions: "I really believe that this pickup will change the rules of the game." His first friend and colleague Gary Bous (originally he is from Michigan) - Technical Project Director Ford Ranger - more moderate in their outlook: "Our program is to restore at least the fourth position of the Ford Ranger sales in Europe (after Toyota, Nissan and Mitsubishi) ".
Completely agree that the Toyota Hilux really unshakable reputation and, to overpower such an enemy, Ford Ranger will need something more than a purely objective advantages. It is larger, more comfortable and more powerful than the Hilux, but few are those who will have the opportunity to make a direct comparison between the two models in everyday life. A key role in this fight there will be advertising strategy.
The new Ford Ranger foot in Europe
The new-generation pickup truck hit the Ford Ranger has made its European premiere at the specialized exhibition in Birmingham. Working Horse The blue oval debut in three basic versions - Double, Super and Regular, and is now available for purchase at the company's dealer centers of the continent.
2012 Ford Ranger |
When 2 +2 Super Cab local variation volume is 1.45 cm, carrying capacity is over 1250 kg and Full width Double Cab four-relevant indicators are 1.21 cubic meters and more than 1100 kg. Top version is only available with the 4x4 system combined with a powerful 200 horsepower powerplant.
Modifications to the system for four-wheel drive the new Ford Ranger is capable of towing up to 3,350 kg, but any one of a model can easily attack the water obstacles to a depth of 80 cm even at full load.
Depending on the equipment level and preferences, future owners of the new generation Ford Ranger can rely on Bluetooth interface, USB connectivity, audio system with voice control, zonal air conditioning and more.